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Mission

"WE CONNECT INDEPENDENT TOY RETAILERS TO PROFITS"

7 years ago, industry analysts believed that independent toy retailers could account for up to 15% of industry sales. Had that estimate materialized, independent toy stores in the US alone could be generating revenues approaching $5 billion annually. Why hasn't such growth ($3.5 billion or so) materialized for small, independent retailers?

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Brief Overview

One of the clearest barriers preventing independent toy retailers from execute a multi-channel marketing strategy is cost. By some estimates, it currently costs an independent toy retailer around $36,500 to reach 1 new customer daily using existing online solutions.

Please click the link below for a very brief, and somewhat rough, overview of these dynamics.

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